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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Science and Policy: The Future of Cancer Care

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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

 
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The Details

 

Thursday, May 9

8:00 AM ET Check-in
8:30 AM ET Program Begins
10:00 AM ET Program Ends

 

Top of the Hill Banquet & Conference Center
1 Constitution Ave NE, Washington, DC 20002

 


In-Person & Streaming online nationally


The Event

The American Cancer Society recently shared a bleak figure – for the first time, new cases of cancer in the United States are expected to cross the 2-million mark. That’s equivalent to a record 5,500 cancer diagnoses each day.

While advancements in care have led to a steady decline in cancer deaths over the last 30 years, rising cases for many common cancers puts that progress at risk. More than 313,000 new breast cancer cases are projected for 2024.

As the brightest minds in healthcare attempt to reverse this trend, some recent wins were announced for cancer care. Congress is eyeing several pieces of legislation to address gaps in research and care, and the White House, as part of its Cancer Moonshot program, recently announced that more than a half dozen large private health insurers have agreed to cover the cost of navigators who guide cancer patients and their families through the overwhelming journey following a diagnosis.

How can the federal government, healthcare providers, patients, and other stakeholders work together to promote innovations for cancer prevention and treatments? How should we address inequities when it comes to screening, diagnostics, and cancer care? And how can we reverse the trend of rising cancer incidence in the United States?

Join The Hill as we host a cancer summit with administration officials, lawmakers, patient advocates, doctors, and scientists to weigh in on how to accelerate critical research and equity with the goal of putting an end to cancer.

FEATURING

Rep. Cathy McMorris Rodgers (R-WA)

Ranking Member

Energy & Commerce Committee 

FEATURING

Shannon Baker-Branstetter

 Senior Director, Domestic Climate & Energy Policy

Center for American Progress

Rep. John Curtis (R-UT)

Vice Chair

Federal Lands Subcommittee

Kyle Davis

Senior Director, U.S. Federal Policy

Enel North America

Chay English

Policy Strategist & Managing Counsel

Ford Motor Co.

Xan Fishman

Director, Energy Policy & Carbon Management

Bipartisan Policy Center

Sen. John Hickenlooper (D-CO)

Member

Energy & Natural Resources Committee

Heather Reams

President

Citizens for Responsible Energy Solutions (CRES)

Maria Robinson

Director, Grid Deployment Office

Department of Energy

Jesse Simons

Co-Founder & Chief Commercial Officer

SOLARCYCLE

PROGRAM SEGMENTS

Stacey Abrams

Former Georgia Gubernatorial Candidate

Founder, Fair Fight

Headliner Interview

Rep. John Joyce (R-PA)

Co-Sponsor

ORPHAN Cures Act

Headliner Interview: Bipartisan Perspective

Rep. Wiley Nickel (D-NC)

Co-Sponsor

ORPHAN Cures Act

Headliner Interview: Bipartisan Perspective

Dr. Danielle Carnival

Deputy Assistant to the President, Cancer Moonshot; Deputy Director, Health Outcomes

White House Office of Science and Technology Policy

Headliner Interview: White House Cancer Update

Dr. Crystal Denlinger

CEO

National Comprehensive Cancer Network (NCCN)

Panel Discussion: Mitigating Inequities in Cancer Care

Pam Traxel

Senior Vice President, Alliance Development & Philanthropy

American Cancer Society Cancer Action Network

Panel Discussion: Mitigating Inequities in Cancer Care

Maimah Karmo

Founder and CEO

Tigerlily Foundation

Panel Discussion: Mitigating Inequities in Cancer Care

John Crowley 

CEO & President

BIO

Headliner Interview: Industry Perspective

SPONSOR PERSPECTIVE

Mohit Manrao

SVP

Head of US Oncology

AstraZeneca

Kathleen Koch

Contributing Editor

The Hill

MODERATOR

Bob Cusack

Editor in Chief

The Hill

SPONSOR PERSPECTIVE

Eli Perez

Senior Director,

Patient Advocacy and Stakeholder Management


Otsuka

Debra Barrett

Vice President,

Corporate Affairs


Otsuka

MODERATORS

Steve Clemons

Contributing Editor

The Hill

Jason Grumet

Founder & President

Bipartisan Policy Center

 SPONSOR:

SPONSOR CONTENT MESSAGE HERE

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Join the conversation!  Tweet us: @TheHillEvents using #TheHillDisability

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© 1998 - 2023 NEXSTAR MEDIA INC. | ALL RIGHTS RESERVED.

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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